And follow up with this inane summer tour through Europe, where one is supposedly able to acquire a watch. Explain Swatch’s clumsy excuse that “ people should go to the boutiques”, because that’s the fun part of the experience. And how the production cannot nearly meet demand. H’s “carefully produced, high quality SWISS watch”. Cover how few places in the world have even the tiniest sporadic stock. Background on the run up to the introduction, the reveal itself with all the wild interest, and the let down. A well researched, thorough article on all the negative reactions, ill will, and loss of goodwill for Swatch would be a truly interesting and important story. Most of us know how frustrated vast numbers of Swatch customers are with this debacle. Now THIS is a brilliant idea for a real bit of journalism. If not for any other reason than to seem cool. I veer towards cynicism when €billion companies do something…different but I’m happy enough to entertain the possibility we’re witnessing the effects of a sort of Schrodinger’s Strategy (could be calculated, could be a monkey on a typewriter). This Fiat thing, they don’t actually need it to physically happen, just to tell the story and spread consciousness. Just a few press releases here and there until then will make all the difference. The question is: how long can Swatch keep it up (even though gray market prices have already settled somewhat)? Ehhhh, I’ll give it until W&W 2023 – then online sales begin. Interestingly he told me the one that looks most like a real Moonwatch is by far the most popular, not the Mars one as I thought.
Frederique constant runabout limited edition full#
I was speaking to a contact at my AD the other day – he’s managed to yoink Uranus – and at a morning meeting full of folk with five-figure watches on their wrists, he was the only one whose watch was getting attention. Their shops’ footfall must’ve gone through the stratosphere. Treat ’em mean, keep ’em keen, make ’em want it more. Going back on their word about online sales was the smartest move they’ve made. Fingers crossed!ĮDIT: We can now confirm that one of the planets will indeed make its way to the Netherlands, kicking off its tour in Amsterdam on Thursday, the 14th of July! However, we are pretty sure that (though not pictured on the signpost above) they will be coming to the Netherlands too. The image above seems to provide a clue as to where they’ll be heading. Is it a response to those who have voiced their concerns about the lack of availability? Is it a move to bring the MoonSwatch to those who do not live near a boutique? Or is it a way to keep the viral hit going over the summer? So far, all we can do is guess, but whatever the purpose, one thing is clear: the planets are on their way! Where to, exactly? That’s also a good question to which we can only speculate. Kicking off today in Biel, Swatch announced the MoonSwatch Summer tour just this morning. The most exciting part? Each of these “planets” will serve as a purchase point for the elusive Speedmaster MoonSwatch! So, keep your eyes peeled and on the road, as one of the MoonSwatch-mobiles might be on its way to you even now. Its eleven-car battalion will be touring the continent and making all the must-see stops. Well, Swatch has embraced this summertime tradition and set out to conquer Europe with colorful Bioceramic watches and equally colorful vehicles. With your best friends and good music, the kilometers melt away and the road-tripping begins. We all know the feeling - summer is here, and all you want to do is pack light, get in your car, and hit the road. The Omega × Swatch MoonSwatch European tour is officially underway, and it’s coming to a town near you. As they hit the road, each “rolling planet” heads in a different direction, each bound for its own European destination. As they emerge one by one, you see eleven cars, painted in the colors of each of the eleven MoonSwatches, with blue suitcases on the luggage rack branded with the Omega × Swatch logo. That set of headlights is followed by ten more. The impressive glass gates of the Swatch headquarters open, and a set of headlights approaches from the darkness inside. Picture this: a dewy early-summer morning in Biel, Switzerland.